Talk to Halizona
Nearly 20 years of websites and marketing Construction, trades and B2B clients across West Yorkshire Drone, video, search and strategy from one team
Marketing for Bradford businesses

Marketing Bradford

Marketing that helps Bradford businesses win better work.

Find you.Trust you.Choose you.

Halizona combines websites, SEO, AI search, content, social media, video and wider marketing strategy around one goal: helping the right customers choose your business.

Talk through your marketing Pick your problem first

Run from Halifax, twenty minutes from Bradford, for businesses across West Yorkshire and the areas around it.

David and Luke from Halizona
Where to start

What is getting in the way of better work?

Most of the Bradford businesses that ring us are good at the job and short of the right enquiries. Pick the question that sounds most like yours and you will get a proper answer first, then the work we would do behind it.

David from Halizona working through a marketing plan with a client on a laptop
Find you. Trust you. Choose you.

The three jobs your marketing has to do

Better work comes from three things happening in order: the right buyers finding you, believing you can do the job, and having an easy way to start a conversation. Here is what sits under each of them for a Bradford business, and why we run them together.

Find you

Found for the work you want

A quantity surveyor looking for a brickwork subcontractor, a facilities manager after an office flooring contractor, a developer who needs a main contractor: each of them types something specific, and the businesses that appear are the ones with a page that answers it. We find out what your buyers search for and make sure you are there, on Google, on Maps and in the AI answers.

  • SEO
  • Local SEO and Google Maps
  • AI search and Google AI Overviews
  • Service and location pages
  • Google Ads
  • Social search
  • Website content
  • Digital PR
Trust you

Believed before they ring

Nobody awards a contract to a stranger. Photographs and film of your real jobs, named projects, reviews with names on them and the faces of the people who turn up on site give a buyer what they need to take you seriously. We shoot most of it ourselves, from the ground and from the drone.

  • Project photography
  • Drone and video
  • Video case studies
  • Google reviews
  • Written case studies
  • Accreditations
  • Team profiles
  • Helpful guides
Choose you

Easy to choose

This is where better work is won or lost. Clear positioning, a message that says who you are for, pages that end in an obvious next step, and tracking that shows which enquiries turned into good jobs. Visibility and trust only pay when this part is right, so we plan it first.

  • Marketing strategy
  • Positioning and messaging
  • Website design
  • Enquiry forms and landing pages
  • Lead tracking
  • Email marketing
  • Campaign planning
Case studies

Construction and trades businesses winning better work

Three of the firms we work with, starting with a development filmed in Bradford. Who they are, what was holding them back, what we did and what changed.

Halizona drone video of the completed Jack Lunn development at Flower Meadows, Wrose, Bradford, playing on a laptop Main contractor · Flower Meadows, Bradford · Drone, video, strategy

Jack Lunn

Business
A long-established Yorkshire construction and property business trading under the family name and working as a main contractor. Flower Meadows at Wrose, on the north side of Bradford, is one of the developments we have filmed for them.
Problem
Decades of finished buildings and hardly anything online that showed them, so the people who award the next contract saw far less than the company had actually done.
Work
We film live and completed sites from the drone, Flower Meadows among them, cut the footage into video the business can use, and set the marketing strategy that decides where those projects are seen.

Growth and engagement on LinkedIn, and marketing that people now recognise as readily as the family name behind it.

“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”

Lewis RobertsJunior Executive, Jack Lunn Ltd
Aerial drone photograph of a new housing development where Bond Brickwork laid the brick Commercial brickwork · Brighouse · Website and search since 2018

Bond Brickwork

Business
One of the brickwork and masonry contractors the national housebuilders rely on, based in Brighouse and working large residential developments across Yorkshire.
Problem
The people who award brickwork packages look a subcontractor up before they ring. Bond needed to come up when they searched, and to look like the size of contractor it already was when they arrived.
Work
Website, marketing channels and business systems designed, built and looked after by us since 2018, with the search work running alongside and the project evidence kept current as the company has grown.

At the top of Google for the commercial brickwork searches that bring in the right kind of work, and recommended by AI search too.

The Standeven Flooring website, redeveloped by Halizona, shown on a laptop Commercial flooring · Hipperholme · Website, video, content

Standeven Flooring

Business
Commercial flooring contractors since 2003, based at Hipperholme between Halifax and Brighouse, whose teams fit floors for retailers and contractors across the country.
Problem
Search for flooring and the results are mostly carpet shops. Standeven needed a website that showed the scale of the jobs and the kind of client it works for, so the enquiries matched the business.
Work
We redeveloped the website around finished projects, then kept feeding it with photography and video shot on site as jobs happen, ongoing content and the search work behind it.

Putting jobs like the M&S Food store in Pudsey on show has helped Standeven win more large contracts.

“Halizona have done a great job on our recent website update, providing great support as well as excellent on-site video footage and social media posts. Highly recommend Dave and the team.”

Gareth StandevenOwner, Standeven Flooring
Reviews

What clients say about working with Halizona

“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
Lewis RobertsJunior Executive, Jack Lunn Ltd
“Absolutely sensational. The best there is, simple as that. We’ve used Halizona as basically our head of marketing for over 3 years now.”
Tony CawManaging Director, Educamus Tuition
“Halizona have done a great job on our recent website update, providing great support as well as excellent on-site video footage and social media posts. Highly recommend Dave and the team.”
Gareth StandevenOwner, Standeven Flooring
“David has been brilliant to work with, assisting every step of the way and holding my hand when needed. Everything has run so smoothly under Halizona.”
Gemma Di MaioGrowth & Development, Usave Power
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
Phil TurnerGoogle review
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
Fay DolphinOwner, Dolphin Heating
About Halizona

A Yorkshire marketing company, a short drive from Bradford

Halizona is a marketing company from Halifax, helping established businesses get found by the right people, give them reasons to trust them and win more of the work they actually want. Bradford is a short drive from us, and the businesses we suit best are the ones that build, make, fit and install things.

Websites, SEO, AI search, content, social media, photography, video and marketing strategy are brought together by one team, because handing them to separate suppliers as separate jobs is how marketing ends up pulling in different directions.

We have been working with websites and digital marketing for approaching 20 years, and today we work with businesses across West Yorkshire and nearby areas, including Halifax, Huddersfield, Bradford, Leeds, Keighley and Skipton.

Find you.Trust you.Choose you.

Help the right people find you. Give them genuine reasons to trust you. Make it easy for them to choose you.

David and Luke from Halizona working together at laptops in the office
Common questions

Marketing in Bradford, the questions we get asked

What does marketing from Halizona actually include?

Whatever will make the biggest difference to the work you win, agreed up front. For most Bradford businesses that means the website, search and AI visibility, content, photography and video of real jobs, social media where your buyers are, and the strategy that ties it all together.

Every month you see what was done, why it was done and what it produced.

Is there a contract, and what happens if it does not work?

We agree a plan and a monthly figure, then measure the work against the results you care about and change whatever is not pulling its weight. Most of the businesses on this page have been with us for years, and that is the basis we want to be kept on.

Who actually does the work?

David and Luke, the two people in the photographs on this page. We plan the strategy, build the websites, do the search and content work and shoot the photography and video ourselves, so the person you speak to is the person doing the job.

Do you work with construction and trades businesses?

Yes, more than any other kind. Bond Brickwork, Standeven Flooring, Jack Lunn and RB Electrical are all construction, trades or property businesses, and the way their buyers check a supplier before ringing is the thing our marketing is built around.

Engineering, manufacturing and other B2B firms in Bradford tend to have the same buyers and the same problem, and the approach carries across.

Can one company manage our website, SEO and marketing?

Yes, and it works better that way. The website decides what the search work can rank for, the search work decides what content is needed, the content needs photography and video, and all of it has to point at the same enquiry. One team running the lot means nothing falls between suppliers.

Should we redesign our website before starting marketing?

Only if the website is the thing losing you work. Plenty of the sites we take on are sound underneath and simply short of proof, structure and a clear next step, which is marketing work on the site you have. We look at where the enquiries are being lost before recommending either, and the guide on this page walks through how to tell.

How much does marketing cost in Bradford?

It depends on what is in it, and we agree a fixed monthly figure before anything starts. A firm that needs its website, search and a regular stream of filmed projects is a different job from one that needs its Google presence sorting out. Tell us what you want more of and we will price the work that gets you there, in writing, with nothing hidden in it.

Are you actually based in Bradford?

No, and we would rather say so plainly. Halizona is based in Halifax, a short drive from Bradford, and we come to you: site visits, filming days and meetings all happen where the work is. The Jack Lunn development at Flower Meadows in Wrose is one we have filmed in the city.

Where we work

Which parts of Bradford do you cover?

All of them, from the city centre out to Shipley, Bingley and Queensbury, and the towns either side. We filmed the Jack Lunn development at Flower Meadows in Wrose, Bond Brickwork is in Brighouse and Standeven is at Hipperholme, so most of the district is somewhere we have already been for work.

  • Bradford city centre
  • Shipley
  • Saltaire
  • Bingley
  • Wrose
  • Idle
  • Eccleshill
  • Thornton
  • Queensbury
  • Wyke
  • Low Moor
  • Clayton
  • Cleckheaton
  • Brighouse
  • Halifax
  • Keighley

Want the right people in Bradford finding and choosing your business?

More marketing is rarely the answer. The parts you already have need to work together, and the gaps between them need closing.

Tell us the kind of work you want more of and we will tell you where it is being lost at the moment, and what we would do about it.

A straight answer first One team for the lot Measured by the work it wins
Or email info@halizona.com

Tell us about the work you want more of

Goes straight to info@halizona.com. No newsletter, no list.